At the Dentrix Business of Dentistry conference, DemandForce had a booth and was promoting their relationship with Dentrix as a G5 Connected partner for dental marketing. Since I've been a DemandForce customer for almost 10 years, I thought it would be fun to do a video interview so Taylor could tell you about DemandForce himself. Hope you enjoy it!
I also am a big believer in filling schedules by sending e-newsletters to your patients - here are my thoughts on how to achieve amazing results with e-newsletters.
When is the last time you sent out an e-newsletter to your patients?
If it’s been more than 3 months, you’re overdue.
You may be thinking, “I don’t have time to write a newsletter.” Or “I don’t know what to say.” Time to get over these excuses – we all wrote plenty of papers in high school and we survived. Plus, this writing will help to fill your schedule – which makes the office manager job easier!
In my practice, we send out an e-newsletter every quarter. I usually highlight one or two relatively new procedures that we offer and invite patients to schedule so the email includes a call to action. I try to keep the writing to only 3-4 paragraphs and I always include a photo or video. I read recently that the open rate on emails has dropped to 25% - so by including a visual aspect, I’m hoping to hedge my bet. Since I’ve been a DemandForce customer for close to 10 years, I can see how successful my newsletters are at generating revenue thanks to their reporting.
Funny story. Years ago, when DemandForce first offered the option of sending e-newsletters for dental marketing, I tried it out. I obviously had no idea what I was doing because I managed to send out a completely empty e-newsletter. No content whatsoever. I know this because on top of being office manager, I’m also a patient in the practice and I received this empty email! Mortified, I decided to keep this error quiet – and didn’t tell a soul. Figured I needed to do a little more research on how to send e-newsletters, so I waited a few weeks before I dared try again.
When I logged into DemandForce, I was absolutely shocked to see thousands of dollars in revenue generated from my empty email! I thought it must have been a mistake. Well, that is until I talked with my neighbor, who is also a patient and she told me in casual conversation that she had received an empty email from my dental practice. I braced myself to hear her say how stupid that was, instead she said “Well, since it didn’t say why I was receiving the email, I figured that we must be overdue – so I went ahead and called in and scheduled appointments for the family!” Guess I’d rather be lucky than good.
So, e-newsletters work. Send one out today and fill your schedule tomorrow.
For more ideas to improve the business-side of your dental practice: Image may be NSFW.
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